Converting casual lettings

– Qualify the owners: do we want them as a landlord? They may manage the properties themselves as no agent wants them.

– Call them and offer to do the casual let – and have the Junior/systems do the legwork.

– Ask for money upfront, so you invoice the client right at the start.

– Only do applications & viewings. Do no paperwork after this point and hand the files to the client.

– Critical – Business Development Manager is the one that then makes the call to them and asks for the business.

– Following up after the “NO”

– Call them after two weeks and give them a gentle reminder regarding the bond. Again, it gives you the chance to offer to do the work for them if you are managing the property for them.

– Service call

– Three to four-month follow-up – as these are the times that a routine inspection should be done, and need to ensure they are happy with the tenant…..then….

– Have your PROMO ready, and offer them an incentive at each call for them to give you the business……Three months of free management? Wine? Whatever the “in” thing to do is at the time, but make it different at each call.

– Repeat every three to four months.

– The monies raised with the casual lets can be used for social funds or Christmas parties at the end of the year. So you can make it fun, with the target being a great social event and some new listings.

– Remember to include them for your newsletters – add all of your casual let clients to your database.

Kick off 2020 with a
Financial Health Check of your rent roll

About the author

Hamish has over 17 years of experience within the property management industry and has experience throughout New Zealand and Australia as a manager, principal and consultant. He utilised all of this experience to form a property management business that he expanded between 2009 and 2016 into 7 locations around New Zealand.

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