A CMS or contact management system is used to help your office track your leads, where are they coming from, through to what is the current position or status of your lead.
It helps you keep a record of communications with your potential landlords. Keep notes on baby names, anniversaries, birthdays, dates of when they said they will be ready, or even when they’ll be back from a holiday, so you can note when to give your clients a FOLLOW UP call.
Bulk emails can be sent out to all of your leads with one push of a button. Examples would include invitations to information nights, achievements the office may have achieved, market updates, promotions, or a simple Merry Christmas to all.
Monthly database example schedule
January
Hope you’ve set your goals for the year, we here at {office} have set out how many properties we expect to lease in 2018, and personally I hope to..
February
School has started, is it time to free yourself up more? We can take the burden away and manage your investment for you.
March
Now is a great time to get done any maintenance required as the financial year is coming to an end.
April
Easter is approaching and rental enquiries have declined. Setting the correct rental return is vital in leasing your property faster with a quality tenant. For an updated rental opinion call {Business Development Manager name}
May
Cooler temps are here – great time to order the chimney sweep.
June
{Office name} has leased 34 properties this month, great work to the PM team
July
Christmas in July Promotion / Dry July Promotion
August
Information night next week
September
Spring is here – the tenant enquiries pick up
October
Spring is in the air and in our step. This year, so far, the {Office name} Team has…
November
School has started, is it time to free yourself up more? We can take the burden away and manage your investment for you.
December
School has started, is it time to free yourself up more? We can take the burden away and manage your investment for you.Christmas in July Promotion / Dry July Promotion
