Rent roll growth tip:
Use your resource library

Each office should have a resource library of all marketing materials that have been used in the past. Keep them filed with notes indicating the date they were used and how successful the marketing was. This could come back to the time of year, or how it was distributed.

Keep a checklist of all of your letters and procedures, having them listed in relation to subject matter or job description. See four examples below:

  • Administration
  • New Business
  • Leasing
  • Marketing

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